Candidate Opportunities

Senior Marketing Manager - 2018-027

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Lake County, IL
Job Type
Direct Hire
Nov 12, 2018
Job ID
Long standing company, known for long tenured employees; great growth potential.

General surgery, Medical Device, Marketing
Responsible for all aspects of managing products within given specialty, including planning, pricing, product launch, representative training, technical, key physician/key account, promotion, competitive analysis, tracking and product development. Gather information from and work with Corporate on product marketing issues.
  • Responsible for the development and implementation for annual strategic business plan and associated tactical and new product plans.
  • Provide for U.S. market ongoing communication, coordination and leadership with all internal departments to address product issues and operations in a timely manner. Departments include R & D/Corporate, RAQA, Material Management, Inventory Managers, Customer Service, MIS, Calculation, etc.
  • Responsible for Advertising plan in given specialty to include:
  • Texts - application and technical oriented copy: Catalog and updates, Brochures, Journal Advertising, Mailings, Price Lists, Promotions, Clinical Monographs, Other sales support materials
  • Responsible for providing clinical, cost and sales application information to the Representatives, Regional Managers, Customer Service and Technical Departments. Work with Corporate to gain necessary information.
  • Responsible for competitive analysis, and cross-reference database, development and maintenance. Provide this information to the Representatives, Regional Managers, Customer Service, Technical Department and R&D/Corporate.
  • Working with R&D, identify, propose, develop and launch new products and applications. This includes technology, competitive and application assessment, market/product plan and ROI proposal, development milestones and timeline, key physician interaction, forecast, launch package and tracking.
  • Responsible for planning and forecasting of product, including samples, sales forecast, inventory needs, etc., in conjunction with production/operations department.
  • Responsible for relationship with Key Physician/Key Accounts including routine contact, T & E equipment, and utilization in training and publishing.
  • Responsible for national and regional convention/labs/meetings in the given specialty including: definition of booth layouts, exhibition equipment advertising material, booth speakers, promotions, hospitality and evaluation. Arranging meeting with key customers and special guests.
  • Responsible for regular training of Representatives, Assistants, Regional Managers and Customer Service.
  • Be a mentor to the Marketing Manager in the department of Marketing.
  • Responsible for monthly reports about activities (travel plan, meeting minutes, etc.) trends in each category, competition, pricing, products and interpretation of sales figures.
  • Responsible for planning and managing budget within specialty, including monthly reports and explanations.
  • Responsible for planning and content of product instruction manuals and insuring completion in timely manner to meet production.
  • Work with Representatives and Sales Support Secretary to provide quotes and bids in a timely manner.
  • Facilitate and manage OEM relationships as necessary.
  • Aware of and comply with the corporate Quality Manual and applicable laws and regulations as they apply to this job type/position.
  • Complete all planned Quality & Compliance training within the defined deadlines.
  • B.A. or B.S. in technical or business field required.  Advanced degree or M.B.A. preferred.
  • 4+ years related experience in Sales or Marketing role.  Marketing experience preferred.
  • Experience in endoscopy and General Surgery preferred.
  • Computer skills.